Thursday, August 2, 2012

Noteworthy News: The Chick-fil-A Controversy

If you ran a successful business, would you go public with your political views and values?
Courtesy of cdn.breitbart.com
Yesterday was Chick-fil-A Appreciation Day.  Many supporters of the fast food chain lined up to showcase their agreement with the company's stance on same-sex marriage.  

Here is a short excerpt from an article in USA Today:

"Chick-fil-A issued a statement three days after Cathy's comments: "Going forward, our intent is to leave the policy debate over same-sex marriage to the government and political arena." Yet, the company remains in the headlines.  


"This a huge challenge for companies (and) brands today. We are one country divided by politics," says marketing consultant Laura Ries. "Coming out strongly on one side or the other is hitting the third rail of branding."


A company should be true to its values but also has to consider the consequences before engaging in controversy, Ries says (emphasis mine)."  


What do you think?  Should a company proclaim their values, or should they keep quiet for the purpose of keeping church and state separate?

2 comments:

  1. This is a hard one...I think it depends on two things: 1. Does being vocal about your values relate to the goal/purpose of the company? 2. In what tone are you going about proclaiming those values? I think that everyone is entitled to their opinions and to stand up for their beliefs; but at the same time, I believe that Jesus would want us to stand without hatred or violence (be that both in actions as well as words).

    Personally, I think the whole situation is kind of sad. There are so many other awful things going on in the world, and yet people put so much energy into bickering about where they will eat, where they will shop at, etc. However, that's just my take on it.

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    Replies
    1. Alyx, I think you present two very necessary and valid points here. Jesus, himself, spoke very intentionally, fully aware of the power of His words. Our words, and the way we use them, hold weight--they can tear down, or they can raise up. I also agree that, someday, everything will be brought to light and so much of our arguing will not matter anymore. These are all very good thoughts! Thanks!

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