Courtesy of cdn.breitbart.comYesterday was Chick-fil-A Appreciation Day. Many supporters of the fast food chain lined up to showcase their agreement with the company's stance on same-sex marriage.
Here is a short excerpt from an article in USA Today:
"Chick-fil-A issued a statement three days after Cathy's comments: "Going forward, our intent is to leave the policy debate over same-sex marriage to the government and political arena." Yet, the company remains in the headlines.
"This a huge challenge for companies (and) brands today. We are one country divided by politics," says marketing consultant Laura Ries. "Coming out strongly on one side or the other is hitting the third rail of branding."
A company should be true to its values but also has to consider the consequences before engaging in controversy, Ries says (emphasis mine)."
What do you think? Should a company proclaim their values, or should they keep quiet for the purpose of keeping church and state separate?